Huggies Aims for a Fresh Start During Super Bowl 2021

A lengthy teaser reveals the diaper brand’s new look and feel

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Just like a newborn baby, Huggies is ready for a new beginning.

On Sunday, Huggies will run its first-ever Super Bowl commercial, which is also a first for parent company Kimberly-Clark. The ad will debut a new global creative platform that involves a fresh look, feel and voice for the brand. The tagline: “We Got You, Baby.”

In a lengthy teaser for the spot, which a spokesperson called a “brand anthem film,” Huggies is providing a sense of what’s to come.

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