The Big Game

Huggies Aims for a Fresh Start During Super Bowl 2021

A lengthy teaser reveals the diaper brand’s new look and feel

Photo of a baby
For the first time, Huggies will air a 30-second ad during the Super Bowl.Courtesy Huggies
By Paul Hiebert

February 2, 2021

Just like a newborn baby, Huggies is ready for a new beginning.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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