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If OKCupid's newest blind-dating app does well enough, digital agency Huge will get some of the cash. The Interpublic Group shop created the OKCupid app—"Crazy Blind Date"—for the IAC-owned dating site as part of a deal that includes revenue-sharing, a first for Huge, the agency said.
The app aims to make it easier for busy singles to arrange face-to-face meetings by cutting out often lengthy processes of online courtship. Instead, users set up up in-person dates based on basic information like age, sexual orientation, location, and when they are free to meet.
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