Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Sportswear manufacturer Jerzees has selected Huey/Paprocki as its lead agency, the client confirmed.
Jerzees, the mass-market retail division of Russell Corporation, chose the Atlanta agency following an informal evaluation of local shops that included Fricks/Firestone and Sawyer Riley Compton, sources said. Previous advertising had been handled by Interpublic Group’s Fitzgerald + Co., also in Atlanta.
The client had ceased advertising about a year ago, according to sources. The search for a new agency followed consumer research conducted by the company.
Efforts
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in