Hudsun Media, a division of ad-agency holding company MDC Partners, has hired former RDF Media USA executive Max Benator as vp of digital media.
Benator will lead creative, production and business development for programming across platforms that emerges from Hudsun, a production company that creates both TV series and branded entertainment. Hudsun was previously known as Shout Media.
Benator, who reports to Hudsun founder Michael Rourke, will oversee the company’s digital slate while servicing other companies in the MDC portfolio. MDC has stakes in agencies including Crispin Porter + Bogusky and Media Kitchen.
Benator previously ran digital media at RDF, where he produced Web series including ComedyCentral.com’s Fender Bender Strassen and online companion content to TV series including Fox’s Don’t Forget the Lyrics. He was named to THR’s Digital Power list in 2009.