Creative Advertising

H&R Block Taunts Rival TurboTax and Definitely Wants You to Do Your Taxes

A campaign from the tax prep chain ignores the context of Intuit’s Super Bowl ad to mock its Don’t Do Your Taxes premise

An H&R Block ad shows the shadow of a figure who didnt do their taxes — H&R Block and Ogilvy's latest campaign shames those who followed TurboTax's advice.H&R Block

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During the Super Bowl, Intuit’s TurboTax and its agency partners at Wieden+Kennedy had a message for potential customers: “Come to TurboTax and don’t do your taxes. Meet with one of our experts who will do your taxes for you.”

Which part of that do you think tax preparation service H&R Block and their team at Ogilvy heard?

Judging by the full campaign of one 47-second ad and six 15-second ads titled Definitely Do Your Taxes—including 1 taking dead aim at TurboTax’s

Jason Notte

Jason is an Adweek staff writer covering the business of marketing.

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