H&R Block Has Millennials in Its Sights for Tax Season

In a campaign where bow ties and football collide

One might assume that digital-savvy millennials are do-it-yourself-ers when it comes to filing taxes. But H&R Block's research suggests otherwise, and the tax-preparation giant said that—while social media is a fine place to reach the demo—broadcast ads still perform well while targeting young adults.

@Chris_Heine Christopher Heine is a New York-based editor and writer.