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Y&R’s $100 Mil. Campaign Humorously Introduces the Changes
CHICAGO–H&R Block is backing its expansion into financial services with a $100 million global marketing effort anchored by new advertising from Young & Rubicam.
The campaign touts the Kansas City, Mo.-based company’s new financial planning, mortgage and brokerage services, its software and online offerings and its traditional income tax help. The TV element of the fully integrated campaign broke nationally Jan. 12.
A 30-second launch spot, “Block Air,” parodies airline advertising, with the pilot of an H&R Block plane giving a hokey thumbs-up to mechanics and passengers.
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