H&R Block Builds On Super Bowl Spot

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CHICAGO H&R Block will run its TV spot featuring Willie Nelson during premier television events throughout the tax season, company executives said.

The 30-second ad from Campbell Mithun, Minneapolis, debuted during this year’s Super Bowl and features Nelson as a spokesman for a fictional shaving cream. The singer is forced to do the commercial after his accountant informs him he owes $30 million in back taxes.

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