Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
CHICAGO H&R Block will run its TV spot featuring Willie Nelson during premier television events throughout the tax season, company executives said.
The 30-second ad from Campbell Mithun, Minneapolis, debuted during this year’s Super Bowl and features Nelson as a spokesman for a fictional shaving cream. The singer is forced to do the commercial after his accountant informs him he owes $30 million in back taxes.
Positive

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in