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If you’ve got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that’s the thinking behind HP’s Digital Artistry House, which was at South by Southwest in Austin, Texas, Tuesday for just one day.
“We believe that the right people are here at SXSW,” said Emily Ketchen, regional head of Americas marketing at HP.
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