HP Works on Consumer Image

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SAN FRANCISCO-Hewlett-Packard is planning its first corporate image campaign aimed at general consumers via Goodby, Silverstein & Partners, sources said.
The print and broadcast ads are due to break this fall. The new campaign will seek to
position the Palo Alto, Calif., technology company as an important player in the emerging computer photography field.
The corporate image campaign will likely cover the company’s new imaging products, such as computer printers, scanners and digital cameras.
The agency is working with other HP roster shops, including Saatchi & Saatchi’s San Francisco office and Landor Associates in San Francisco...

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