HP Shifts Overseas Chores to BBDO

LOS ANGELES Hewlett-Packard is shifting overseas creative chores on its imaging and printing group to Omnicom Group’s BBDO. Sources pegged spending on the work at $200 million. The work was mainly at Publicis.

Goodby, Silverstein & Partners nonetheless remains the lead global agency on the brand.

“I don’t think HP would have appointed us without our having convinced them of our ability to work with Goodby to deliver great work around the world,” said Andrew Robertson, president and CEO of BBDO Worldwide. “Both we and HP got very excited about how we could work together to invent new ways of using the Web and HP’s technologies products and services to increase the efficiency and effectiveness of their total marketing programs.”

Robertson said the scope of the assignment would include all advertising duties abroad, and that the account would be centered at BBDO in Paris, and also involve Omnicom shops in Singapore, London and Brazil.

According to HP’s statement, Omnicom will use the company’s technology to manage the account itself and “to transform the way it currently implements marketing campaigns on behalf of its clients.”

This story corrects an earlier item to note that HP is shifting business from Publicis.