HP Rides DreamWorks' 'Dragon' Train

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The directors of DreamWorks’ How to Train Your Dragon take star turns in a new Hewlett-Packard commercial.

The spot, part of the tech giant’s “Let’s do amazing” brand campaign, broke last week.

Stand-up comedian Rhys Darby, of Flight of the Conchords fame, gets a studio tour and asks, “DreamWorks. I get the ‘Dream’ part — but how does the ‘Works’ work?”

Filmmakers Chris Sanders and Dean DeBlois explain that HP helps power artists’ imaginations with custom solutions. Darby teases the directors about their “cushy” jobs on the “dream” side of the DreamWorks equation.
 
“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in