HP Envisions a Remote Working Utopia Where People Can Log In From Horseback

An everyday office worker throws off the shackles of outdated technology and embraces freedom

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different—with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces.

But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA Berlin, an office worker stuck in the past and struggling with an outdated computer looks on as his colleague Markus enjoys the freedoms of remote working. 

Markus

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in