Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different—with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces.
But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA Berlin, an office worker stuck in the past and struggling with an outdated computer looks on as his colleague Markus enjoys the freedoms of remote working.
Markus

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in