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While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different—with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces.
But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA Berlin, an office worker stuck in the past and struggling with an outdated computer looks on as his colleague Markus enjoys the freedoms of remote working.