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Over the past year and half, HP has been open about its commitment to diversifying its own workforce, as well as the workforces of agency and production house partners. Now, HP is sharing firsthand evidence that putting the effort in to find, recruit and promote a more diverse group of employees translates to better business.
The brand starting conducting this research when it launched its ongoing push for diversity in 2016. Since then, HP has created and released 53 ads into the marketplace.