HP Breaks Global $300 Mil.+ Push

Hewlett-Packard last week launched a global consumer campaign under the banner “You + hp” as part of a $300 million-plus push. The effort highlights HP’s new digital-imaging products. Omnicom’s Goodby, Silverstein & Partners in San Francisco created image ads for the campaign; Publicis’ Publicis & Hal Riney in San Francisco did product ads. The work includes TV spots using the Cure song “Pictures of You,” print, outdoor and film shorts with photos taken by people who used HP products.