HP and American Express Created Digital Edens and Cabana Getaways at NY’s Panorama Music Festival

After a rainy start, brands came out in full force

Take a look at how brands activated at music festival Panorama. Getty for American Express

Music festival Panorama had a bleak start to its three-day event—held each year on Randall’s Island in New York since its inception in 2016—thanks to some severe thunderstorms in the area. Those storms eventually led to an evacuation of the festival early Friday evening and cancellations from artists like Lil Wayne (who was set to perform the following day) due to travel delays. Even with the minor chaos—including that wonderful reminder to attendees as they were leaving the island Friday to stay away from all metal structures, including the metal ramp leading up to the ferry—brands still came out in full force to entertain attendees.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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