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ATLANTA Adair-Greene said it has been named agency of record for Hoya Vision Care following a review including undisclosed shops.
The Atlanta shop will create advertising and perform media planning and buying for the Lewisville, Texas-based client. Mark Perlotto, agency executive vice president and general manager, said that upcoming work would focus on strengthening Hoya’s corporate and brand identity while increasing product sales and laboratory services volume.
“Our goal is to position Hoya to dominate the market for quality multi-focal prescription glasses,” Perlotto said.
Hoya
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