How2HQ Taps Texas Trio Among Semifinalists

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Another Fledgling ‘Dot Com’ Counts Down to Cyberspace Liftoff
BOSTON–Three Texas shops are among six semifinalists vying to become the first agency for Dallas-based How2HQ.com, a network of lifestyle and self-help Web sites due to launch next week.
Spending will be $15 million through year’s end and is expected to double in 2000, said Allan Steinmetz, who heads Inward Strategic Consulting, Newton, Mass., and is overseeing the search. Steinmetz will join How2HQ as executive vice president of marketing while maintaining a stake in Inward, which he formed earlier this year [Adweek, Feb.




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