How2 Hires Ketchum

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How2HQ.com has named Ketchum its public relations agency following a national review.
Ketchum’s Dallas and New York offices will share management of the Internet account.
Annual billings were not disclosed. In August, How2HQ selected GSD&M in Austin, Texas, to handle its $15 million general advertising account.
According to a company representative, spending on that account is expected to double in 2000.
“Ketchum was chosen for their experience in online branding and investor relations,” said How2HQ chairman and chief executive officer Steve Solomon in a statement.

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