How Women Are Dominating the Influencer Marketing World

Reshaping advertising for products with their authority

Four woman on a stage at a conference; A bunch of people in the audience listening to the talk
There are plenty of inspiring women to look up to in the advertising world. Getty Images

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@obviouslysocial Mae Karwowski is the founder and CEO of Obviously.