How Women Are Dominating the Influencer Marketing World

Reshaping advertising for products with their authority

Four woman on a stage at a conference; A bunch of people in the audience listening to the talk
There are plenty of inspiring women to look up to in the advertising world. Getty Images

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has.

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@obviouslysocial Mae Karwowski is the founder and CEO of Obviously.
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