How Wine and Cannabis Companies Compete for Top Talent

The job perks from each industry that attract and retain staff

Side-by-side images of a glass of red wine in front of a winery and a glass jar of cannabis
Wine companies are embracing telecommuting, while the cannabis industry offers perks such as relocation assistance. Unsplash

After more than 25 years in the wine industry, Tracey Mason’s work—most recently, as the chief marketing and business development officer for Terravant Wine Co.—felt a bit redundant and unchallenging. So, when an opportunity to work in the cannabis industry—as the chief innovation and strategy officer for CannaCraft—came knocking, Mason answered.

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