How Wine and Cannabis Companies Compete for Top Talent

The job perks from each industry that attract and retain staff

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After more than 25 years in the wine industry, Tracey Mason’s work—most recently, as the chief marketing and business development officer for Terravant Wine Co.—felt a bit redundant and unchallenging. So, when an opportunity to work in the cannabis industry—as the chief innovation and strategy officer for CannaCraft—came knocking, Mason answered.

“The jump into cannabis represented a major challenge for me,” she told Adweek. But even more so, “the cannabis industry is super progressive in ways that really matter to talent,” Mason added.

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