How Wine and Cannabis Companies Compete for Top Talent

The job perks from each industry that attract and retain staff

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

After more than 25 years in the wine industry, Tracey Mason’s work—most recently, as the chief marketing and business development officer for Terravant Wine Co.—felt a bit redundant and unchallenging. So, when an opportunity to work in the cannabis industry—as the chief innovation and strategy officer for CannaCraft—came knocking, Mason answered.

“The jump into cannabis represented a major challenge for me,” she told Adweek. But even more so, “the cannabis industry is super progressive in ways that really matter to talent,” Mason added.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in