How Will Publicis Omnicom Save $500 Million?

By eliminating redundancies, gaining purchasing clout

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Omnicom CEO John Wren has promised efficiencies of $500 million dollars in the Publicis Omnicom Group deal.

How is he going to get there? Well, first off, by eliminating back office redundancies and consolidating real estate space. For example, a single corporation doesn’t need two accounting departments, let alone two accounting offices in a single city. So, observers expect a thinning of the ranks in such departments. For that, Wren is estimating savings of $240 million.

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