How Wholly Guacamole's New Packaging Mashed the Age-Old Problem of Ugly Guac

The fine art of showing off a vacuum-packed product

It’s not exactly headline news, but Americans do happen to like avocados. According to the USDA, Americans’ consumption of the enormous green berry has tripled over the past 20 years, and now every citizen of the land will eat over 8 pounds of avocado this year. This past weekend, amid the preparation for Labor Day cookouts and picnics, Americans bought $54 million worth of avocados—a 6% increase over last year, pandemic be damned.