How Wellness Culture Has Altered Marketing for Both Agencies and Brands

It's not a space reserved for health, beauty and fitness companies anymore

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It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body and spirit. Unlike the traditional definition of health, wellness isn’t just the absence of illness; it’s a way of living that considers an individual’s physical, emotional, intellectual, social, environmental and spiritual health. Today, living with wellness is superseding living in health.