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More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion. Number aside, brands face an important inflection point where culture is originating from the ground up and creators have an increasing amount of power. Lastly, it is instrumental to be where your consumers are, with the main playgrounds of today centering around Web3 and the Metaverse.
Pepsi chief marketing officer Todd Kaplan joined Adweek’s Jess Zafarris at Brandweek to discuss his company’s recent plays in the NFT space and provide actionable tips for maintaining relevance and authenticity as we enter the next era of the internet.
Introducing the ‘phygital’ experience
“If you look at your life today and you’re at a concert, everyone is on their phones watching their concert through the phone,” Kaplan said.
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