It’s Time to Reframe How We Think About Augmented Reality

Immersive tech is less an ad campaign and more an extension of your brand

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Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Rose Marie Adamo, head of global solutions marketing, discusses the impact of a well-rounded AR approach, touching on misconceptions, strategies and results.

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