How Waterford Keeps the Final 10 Seconds of Each Year Fresh With the New Year's Eve Ball

For a few moments, it's the best brand exposure on the planet

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Pop quiz: What media event guarantees the most eyeballs for a brand?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in