How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

In-house campaign got a 'diverse global audience' excited

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Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline. Warner Bros., the studio behind the film (which allegedly already has a sequel in the works), recognized the opportunity to create a “pop culture moment” around Crazy Rich Asians.

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