Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline. Warner Bros., the studio behind the film (which allegedly already has a sequel in the works), recognized the opportunity to create a “pop culture moment” around Crazy Rich Asians. It’s the first studio film in 25 years (since 1993’s The Joy Luck Club) to feature an all Westernized Asian cast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in