How Vans Authentically Uplifts Communities to Strengthen Brand Relationships

Ambassadors and partners ensure the message is told

At Adweek’s Elevate Brand Safety event last week companies including Vans, TikTok, the Wall Street Journal and the Washington Post brought insights on the importance of uplifting communities to strengthen brand relationships. First up was April Vitkus, Senior Director of Global Brand Marketing and Strategy for shoe and apparel brand Vans. Vitkus discussed why authentic collaborations are key in today’s world and how a brand positions itself as inclusive and supportive of marginalized communities, among other topics.