How Vanity Fair Paper Napkins Loosened Up Its Look While Staying True to Its Premium Roots

Fancy serviette brand rolls out new packaging

Earlier this year, the Vanity Fair napkin brand quietly trotted out a new campaign with ads that showed everyday people making everyday messes during everyday meals. Afterwards, they reached for Vanity Fair napkins to dab the corners of their mouths as a liveried butler stepped in and proclaimed, “How lovely!”