How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First

The network, whose emblem dated to 1999, says it was high time for a refresh

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As telecom behemoths Verizon, AT&T and T-Mobile duke it out for market share, the spotlight falls less often on America’s No. 4 carrier, UScellular. But while the Chicago-based telecom may have only 5.1 million subscribers (compared to Verizon’s 94 million), it does enjoy a low churn rate (read: loyal subscribers) thanks in part to the company’s emphasis on service. This is the network “that puts customers first” and “has its customers’ back,” to quote the website.

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