How UBS Is Promoting Gender Equality—Starting With Its Own Leadership Team

Campaign focuses on better serving female clients

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In 2015, UBS launched a long-term brand campaign focusing on better serving its female clients. The campaign has so far served up some powerful work, including a portrait series of female entrepreneurs by Annie Leibovitz. For the latest iteration of the campaign, UBS is practicing what it preaches by vowing to make its own workforce more diverse.

Fifty percent of the UBS Americas leadership team members are women, but around the globe, those percentages decrease: for UBS Asia, 30 percent are women, while other markets are 25 to 27 percent women.

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