Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
In 2015, UBS launched a long-term brand campaign focusing on better serving its female clients. The campaign has so far served up some powerful work, including a portrait series of female entrepreneurs by Annie Leibovitz. For the latest iteration of the campaign, UBS is practicing what it preaches by vowing to make its own workforce more diverse.