How to Turn a Super Bowl Ad Into a Campaign for the Mobile Era

Facebook's Andrew Keller shares 4 tips

Today's best Super Bowl ads create a story that can extend into social and engage fans directly. Getty Images

With Super Bowl LII fast approaching, there’s no doubt that creatives have been putting their heads together to come up with what they hope will be the year’s most talked-about Super Bowl commercial.

@andrewjkeller Andrew Keller is global creative director for Facebook Creative Shop and a member of the Adweek Advisory Board.