How to Turn a Cacophony of Content Into a Symphony of Sales

Consumers can tell when you aren’t trying

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Imagine that a consumer is thinking of buying a new car. After Googling, YouTubing and checking social media, she keeps coming across the same model. There’s an answer to every question she asks online about it and credible sources indicate that this is the car for her. While it might seem to the consumer that all the stars are aligning around this particular model, it might also be the result of a coordinated content marketing campaign.