How to Reach Gen Z in 2020—Beyond Authenticity

One marketer says a gaming strategy is a must

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Gen Zers—who count the Parkland kids, Greta Thunberg and Zendaya among them—are intriguing to the rest of us. Throughout 2019, Adweek dedicated coverage to understanding the next cohort of consumers: from an infographic to visualize their phone habits, a podcast dedicated to their entrepreneurial rise and a video series featuring 18 Gen Zers addressing our most pressing questions about them.

says adweek 2019 in review in a blue sparkly diamond
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For one thing, they like paying with cash. They’re also suspicious, anxious and wary of the traps millennials fell into (see: college debt).

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