How to Never Miss Your Window of Success With an 'Always-On' Campaign's Adit Abhyankar on the business value of agility

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Adit Abhyankar, CEO of, shares digital marketing methods for staying current on campaigns, reaching niche audiences and maintaining relevance.