How to Make Your Brand Design Flourish With a Human Touch

Consumers respond to the right dose of personality and functionality

A brand's unique personality can help it stand apart from similar brands. Getty Images

We’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just works.”

@paulillustrator Paul Woods is the CCO of Edenspiekermann in Los Angeles.