How to Make the Most of SXSW’s Activations and Networking Opportunities

Navigating the overwhelming amount of panels and people

SXSW Conference is a pay-to-play experience for marketers making the trip. But not all attendees are there to play. They’re there, forking over significant time and money, because they expect a return: personal and brand exposure, industry insights, new connections and a glimpse of tomorrow’s technology.

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This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.