How to Keep B2B Marketing Simple and Focused

4 lessons learned from years of trial and error

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Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”