How to Catch Mobile User Attention During the Super Bowl

Over 170 million social media interactions happen during the Big Game

Point of view image of someone on the couch watching tv; their cellphone is in their right hand and they are texting someone
A large segment of the U.S. population will be reachable through their phones during the Super Bowl. Photo Illustration: Amber McAden, Source: Getty Images

Thousands of apps launch every year, about 40 percent of which are games. Yet three out of four mobile users download two or fewer apps each month. As a mobile app developer or brand launching an app, the numbers are stacked against you.

Justin Welter serves as AdColony’s senior director of brand performance.