How to Build Consumer Trust in the Fourth Industrial Revolution

Marketers must invest in consumer rights, transparency, AI and more to find a personalization balance

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The Fourth Industrial Revolution is here. As explained by the World Economic Forum (WEF), it’s a time defined by technological breakthroughs such as artificial intelligence, the Internet of Things (IoT), 3-D printing and quantum computing. While these innovations are improving our daily lives, they’ve also increased consumer expectations for personalized brand experiences, causing massive disruption for marketers.