How to Build Consumer Trust in the Fourth Industrial Revolution

Marketers must invest in consumer rights, transparency, AI and more to find a personalization balance

The goal for brands should be to make their consumers feel valued and safe. Getty Images

The Fourth Industrial Revolution is here. As explained by the World Economic Forum (WEF), it’s a time defined by technological breakthroughs such as artificial intelligence, the Internet of Things (IoT), 3-D printing and quantum computing. While these innovations are improving our daily lives, they’ve also increased consumer expectations for personalized brand experiences, causing massive disruption for marketers.

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@jsuarezdavis Jon Suarez-Davis is svp, marketing innovation and CMO programs for Salesforce and a member of the Adweek Advisory Board.