How to Build a Successful, Sustainable Brand, According to Bumble's Chief Brand Officer

Alexandra Williamson dishes on what it takes to connect with consumers today

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With so many new companies and competitors popping up in every category nearly every single day, it is so crucial to create strong brand identities that people will love and come back to over and over again.

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