How to Bridge the Gap Between Ecommerce and Retail With Click and Collect

Consumers want a balance of convenience and good customer experiences

Click and collect is merging consumers' favorite parts of ecommerce and brick-and-mortar retail. Getty Images

The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and fueled by data. The other plate is being pressured downward, with long-established stalwarts of the economy being driven to extinction. Toys “R” Us and Claire’s are just the latest in a roster of 50 U.S. retailers that declared bankruptcy in 2017.

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@adamkleinberg Adweek opinion contributor Adam Kleinberg is the CEO and co-founder of Traction.