How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

Lessons learned from the PewDiePie mess

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie.