How to Become a Trusted Consumer Engagement Brand

By focusing on fostering trust and utilizing technology

Consumers want a brand that engages with them and provides an experience. Getty Images

The lines are blurring between consumer engagement points across marketing, commerce and service, from email marketing to online shopping and including newer technologies like voice assistants and chatbots. Consumers expect seamless and on-demand experiences across this fragmented landscape, regardless of the complexity involved in delivering them.

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@jsuarezdavis Jon Suarez-Davis is svp, marketing innovation and CMO programs for Salesforce.