How Tito’s Vodka Poured On the Charm and Grew Bigger Than Texas

'Handmade' hooch now sells 3 million cases a year

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Bertito Beveridge—"Tito" to everyone—likes to tell the story of how he first tried to get into the liquor business in 1993. The Texas-born geophysicist-turned-mortgage broker, who'd begun adding flavors to store-bought vodka as a hobby, tried to sell some of his concoctions at a local liquor store. The owner kicked him out.

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