How This Fitness DTC Brand Is Integrating Its Online and Retail Experience

Changes have gone live in Outdoor Voices' 9 retail shops

Images of Outdoor Voices' digital storefront with NewStore
Outdoor Voices has partnered with NewStore. Outdoor Voices

As Outdoor Voices expands its retail footprint, the digitally native brand is modernizing its omnichannel experience for its store associates—and customers.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.